IMD405 Marketing Basics
Costas Peppas - Spring 2010
Students explore search engine optimization methods (SEO), digital and analog marketing strategies to drive traffic to a Web site, traffic analysis, listing services, search integration into a site, and theory surrounding search behavior. Students investigate the relationships between usability, accessibility, information architecture, marketing, and findability, and implement strategies for creating findable content.
IMD340 Video for Interactive Media
Chad Riden - Winter 2010
Students develop an understanding of desktop video production, post-production, and delivery concepts in context of the Internet. Topics covered include: streaming, bandwidth, compression, file formats, and frame rates.
IMD315 Designing Interactive Interfaces
David Prince - Spring 2010
Students refine their interactive design skills with emphasis on programming the functionality of Web interfaces. Concepts covered include: introductory programming skills, best practices for programming with existing Web standards, and using existing code libraries and frameworks for developing engaging user interfaces.
IMD220 User-Centered Interface Design
John Housholder - Fall 2010
Students learn basic design skills including typography, grid layout systems, and color strategies and apply them to the design of usable Web sites that serve the needs of a client and their users. They consider business goals, target audience, information architecture, media, usability, and delivery platform when designing projects.
IMD215 Web Page Layout & Design
Pavel Bukengolts - Winter 2010
Students continue to develop interface design skills using advanced Web page layout techniques and existing Web standards. The course emphasizes setting the stage for integrating interface design with programming concepts. Students use XHTML, CSS and basic JavaScript to develop Web interfaces.
IMD200 Information Architecture
David Prince - Fall 2009
This course introduces students to the concepts and processes of developing interactive projects that address user needs. Students research users, goals, competition, and content, and develop the navigation structure, process flow, and labeling systems that best address these needs. They prepare and present a professional information architecture proposal.
IMD130 Interactive Experience Design
Doug Powell - Fall 2009
Students learn the tools and techniques needed to create rich interactive interfaces and experiences. Topics covered include: interface design patterns, multi-dimensional information design, animation for interfaces, visual design for the screen, and programming rich interactions.
IMD110 Interactive Design Concepts
Kathy Evans - Fall 2009
This course identifies the components of the design process and explores efficient production methods, emphasizing design solutions appropriate to a targeted market. The course also stresses the process of screen design development from wireframes to comprehensives, layout and digital techniques, and the use of a grid system for multi-component screen layouts. Students employ Web Standards-compliant XHTML and CSS to implement the design concepts.
